Publicis Sapient: Proposal Design

In 2019 Publicis Sapient rebranded and the new identity included bright, bold colors and playful design elements. While this was transformative, the public sector vertical of the company struggled to adopt the new company proposal template because it did not follow any of the rules government clients expect. I designed the new proposal template for the public sector group, which was a huge task of merging the bold elements with public sector professionalism.