Pilot Flying J:
Email Marketing

Before a redesign, the Pilot Flying J marketing team created emails using old templates that did not follow brand guidelines and felt disconnected from the other digital channels. By creating a UI kit for the marketing team I was able to give them guidelines that insure that the emails will always feel connected to each other and to the brand. The kit quickly turned into a redesign of the brand’s email templates, which has allowed Pilot Flying J to reach their customers through design that compliments the content of the email and the voice of the brand.